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Although the pattern is predictable, the duration of each stage in the cycle is not. The stages are the same for all industries, but every industry will experience the stages differently. The stages will last longer for some and pass quickly for others; even within the same industry various small businesses may find themselves at different life cycle stages. Industry Life Cycle, Inc. , 2010, accessed June 1, 2012, . However, no matter where a small business finds itself along the ILC continuum, the strategic planning of that business will be influenced in important ways. According to one study, the ILC, charted on the basis of the growth of an industrys sales over time, can be observed as having four stages: introduction, growth, maturity, and decline. Industry Life Cycle, Inc. , 2010, accessed June 1, 2012, . The introductionAn industry is in infancy; significant cash is required, and profits are usually negative. stageOrganizational Life Cycle, Inc.
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With the recent increase in the sale of so many devices, it opens up the market for people interested in e content on these devices. However, it appears that the most hampering factor in eBook sales for Turkey is the shortage of qualified content in this department Last month, the ebook subscription service Scribd and Smashwords, the worlds largest distributor of independent ebooks, announced a two part collaboration they hope will consolidate their position in the emerging independent ebook publishing/distribution marketplace. According to a blog post by Mark Coker, Smashwords founder and CEO, Smashwords will supply books to Scribds new ebook subscription service, where for $8. 99 per month subscribers can enjoy unlimited reading. Smashwords ebooks will also be available for individual sale to Scribd customers under our standard retailer terms. Pundits might still be debating as to whether the US ebook market grew in 2013, but the record is clear that the global ebook market as a whole grew in 2013. In addition to a report that the German ebook market was exepcted to double in size by the end of 2013, there is also news today that the Brazilian, Dutch, and Russian ebook markets also saw excellent growth over the past calendar year Simon and Schuster experienced its greatest growth in the international marketplace last year, particularly in digital titles in English language countries abroad, according to Carolyn Reidy, President and CEO, who spoke on a panel at the Digital Book World conference in New York today. The publishers international eBook business is growing at a faster rate than US eBook sales, because these countries are catching up, she said. Last year, the publisher sold eBooks in 200 different countries including a copy of The Sun Also Rises in Antarctica Less than two years after its first funding announcement and less than six months from its public launch, ebook subscription service Oyster has raised $14 million in funding in a Series A round from a consortium of venture capital investors, led by Highland Capital Partners.
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